Where FreeTissue From?

Where FreeTissue Marketing From? (Origin of FreeTissue) 

The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, the founder of a paper-goods manufacturer in Kōchi Prefecture called Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common marketing freebie in Japan was boxes of matches. These were often given away at banks and then used by women in the kitchen.

Mori figured tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-carry, pocket-size packs. The new product was marketed only as a form of advertising and was not sold to consumers.

In a recent Internet survey of over 100,000 Japanese consumers conducted by Marsh Research, 76 percent said they accept free tissues. (That’s a much higher acceptance rate than for leaflets.) When asked if they look at the advertisement accompanying the tissues, slightly more than half said they either “definitely look” or “at least glance at” the advertisement. When asked why, many respondents said they hoped to find a coupon or special offer. Yet others displayed a very Japanese sense of obligation for having received a gift, giving answers like “sekkaku kubatte kuretakara (because they were so kind to have given me something)” and “yappari moratta ijo minai to shitsurei ni naru ka na to omo tame (given that I accepted them, I figure it would be rude not to look).”

Japan is still the main market for FreeTissue advertising, but the practice has begun to spread overseas. In the United States, a subsidiary of the Japanese trading company Itochu, Adpackusa.com, introduced tissue-pack marketing in New York in 2005 and now offers it throughout the country.

In April 2005, this marketing method was introduced to Canada by Hold’em Promotions Inc. Hold’em founders got the idea when encountered the tissues during a trip to China. Clients of Hold’em Promotions have handed out tissues in a wide variety of locations and venues, including Major League Baseball games and Canadian Football League games.

In 2008, NeoSec, a French marketing company, introduced tissue-pack marketing to Paris.

FreeTissue Marketing is available in the Malaysia & other ASEAN countries since 1998!